A Business Is Only As Strong As Its Weakest Link


The weakest link in your business

It's Time To Strengthen Your Chain!

Since 1988, Dynamic Performance Systems has been helping franchisors select the best franchisees. And by focusing on performance, we've developed a series of selection tools designed to predict how well an individual will do in a specific environment. We've brought the same focus to predicting performance of retail store and restaurant managers as well as customer service staff including waiters/waitresses.

After all, you found this site by looking for a way to know how someone will perform before you award them a franchise or hire them, isn't it? Performance is what it's all about. We "get it".

I know you've heard of other selection instruments. You may even have used some of them. If you have, then you know that when choosing any selection instrument the one critical question to ask is:
Does it work? Can this tool really predict the performance of an individual? Our profiles can, and do.

Here's why. Most franchisee selection tools or profiles that you've seen, start from a questionnaire that was developed to describe someone generally. Then a report is written for a position.

We have an approach that is the exact opposite of others. We believe that the best way of identifying top performing franchisees or employees is to develop a questionnaire unique to the position. Rather than staring with a common questionnaire, we start by talking to and taking the advise of subject matter experts (those in the know about what it takes to be successful in the position). Then, and only then, do we develop the questionnaire.

What method do you think would be most accurate?

  1. Starting with a common questionnaire used for all positions and making the resulting report focus on the position, or
  2. Talking to and taking the advise of subject matter experts (those in the know about what it takes to be successful in the position), and developing a questionnaire based on what the experts have to say?

The second option is how we develop a franchisee selection profile, a retail employee profile, or any other kind of selection profile. First identify what it takes to be successful. Then develop a tool to identify those characteristics.

In our opinion, only by following option 2 can you be assured that what you're measuring actually predicts performance of a franchisee or employee, as the case may be.

Did I mention that by using our cutting-edge scientific approach we can develop prediction equations that are very accurate?

By the way, our claims of being able to accurately predict performance have been verified by independent experts. In fact, at least one student at a local university has written his MBA thesis on one of our profiles.

The pages on this site will give a brief summary of our unique selection tools. I invite you to look them over and give them a try. Let me prove how good they are. Call me at 800-719-9993 in North America, or e-mail me at fred@DynamicPerformanceSystems.com and I’ll be happy to set you up with a demo account that will allow you to do 2 profiles of each for free.

Why 2 profiles instead of one?
Because that way, you can profile an equal number of better performing and poorer performing individuals for each report type. After all, this is all about being able to differentiate between performance levels, isn't it?

Here's a few important points you need to know:
  1. Once you decide to use our profiles, we will not ask you to sign a contract, enter into a long-term agreement, or pay a license or "maintenance" fee. We know that once you start using the profiles, you will continue. Because they predict performance, not because you are locked into a contract.
  2. If at any time you decide you no longer wish to use the profiles, you stop using them. Simple as that. No penalties, no contract buy-outs. No hassle. Ever.
  3. Once a candidate has completed the profile, you'll get a copy of the report by e-mail in PDF format. In addition, all reports are available 24/7 on our website.
  4. Plus, any time you have a question about the profile, pick up the telephone and call me - Fred Berni - personally at 1-800-719-9993. Or you can e-mail your questions to me at fred@DynamicPerformanceSystems.com. All consultations are at no extra charge!

 Since 1988, our focus has been on developing accurate, scientifically valid, cost-effective, and easy-to-use franchisee and employee selection profiles to help companies select the best:

If you have any questions about any aspect of our site, give us a call at 1-800-719-9993 in North America.
Or you can e-mail me at: fred@DynamicPerformanceSystems.com