Do You Have The Franchisee Qualification Secret Weapon?
The one that helps you:
- Increase franchise sales,
- Increase profitability,
- Lower recruitment costs,
- Have happier franchisees,
- Increase royalties?
April, 2008
Oh, the times they are a-changing in franchising.
Submitted by Fred on Mon, 04/14/2008 - 14:29.The economic climate is certainly challenging in North America these days. With the huge drop in housing prices in some areas of the U.S. and the reluctance of banks to give out loans, it's virtually impossible to achieve the same growth rate in franchises awarded as this time last year.
Some of our clients have found ways around these issues though. One franchisor has a terrific reputation in their industry and they take full advantage of that. Their great reputation helps them attract a large number of candidates, even in an area that's been hit hard by the economic downturn.
6 Strategies for Franchisee Success
Times are tough. When candidates have a hard time getting loans, franchisors often find they have to be less selective in choosing franchisees. So when you can't sell a lot of franchises, it pays to strengthen your chain.... focus even more attention of the success of your existing franchisees. For a lot of franchisors, it's a good opportunity to strengthen the system before sales start taking up more of your time.
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