Dynamic Performance Systems

Franchisee Selection Made Easy

An easy claim to make, but the “proof-is-in-the-pudding” as they say.
I hate to sell. I prefer to SHOW you the steak instead of the sizzle.
Here’s what I mean. You’re looking for a way to improve franchisee selection and get better franchises. Otherwise you wouldn’t be reading this, would you? 
The FranchiZe Predictor helps you get more and better franchisees. Why? Because it tells you in no uncertain language if it”s worth spending your time on this candidate. Or if you should drop them and go on to another prospect. Instead, each report will let you know how successful your candidate  will be. After that, it’s up to you. After all, every franchise has their own unique set of “go-no go” points. And far be it from me to tell you whether this franchise candidate will be good for you.
And better franchisees because you’ll know:
  • How your candidate will perform in 3 critical areas, and
  • What areas where they need training so you can help them be successful.
  • How your franchise candidate compares to successful franchisees in 6 major job-specific behaviors.
Instead of me trying to tell you, let me show you exactly what I mean. Check out our YouTube videos. You’ll get free tips onwhat situational judgement questions to ask your franchise candidates. They’ll help you decide if  your candidate will fit into your franchise.
Click here to go to our YouTube channel. Then, if you find our free tips useful, subscribe and I’ll let you know when I publish more tips. And, of course, click the thumbs up to let me know you like it.
Here’s a screenshot of just one of the eight pages of predictions in the FranchiZe Predictor:
FranchiZe Predictor predictions for franchisee selection.

Pretty impressive, isn’t it? Can you imagine the positive impact having this included as part of your franchisee selection system? Remember that there’s another 7-pages chock-full-of predictions about your candidate!

Fred Berni - CEO of Dynamic Performance Systems
Fred Berni

I’ve been working with franchisors since 1988, helping large franchisors simplify their franchisee selection process and make them more efficient.

I’ve also helped small franchisors and start on their journey from having less then 100 locations growing to have thousands of successful franchisees.


Here’s what independent researchers say about the FranchiZe Predictor:

Mehrdad Derayeh, Ph.D. University of Waterloo

Mehrdad Derayeh, PhD.

Author of "Predicting Performance in Retail and Service Settings: Contributions of Managers' Psychological Orientations to Franchise Success".
"In a recent study we learned that nearly $20,000 of increased sales could be expected of franchisees for each one-point increase in their overall Predictor scores. Another recent study found that there was a $15,675 increase in annual sales for every single point increase on another scale."

Jay Michela - Waterloo Organizational Research Consulting Group

Dr. John Michela, Ph.D. Director

Lead and Founding Director of Waterloo Organizational Research and Consulting Group (WORC Group), University of Waterloo, formerly a tenured associate professor at Columbia University
"In one of the studies of the FranchiZe Predictor's reliability, it was found that when the FranchiZe Predictor classified a franchisee as being in the top 25%, more than 90% of franchisees performing in the top 25% had similar scores.


Performance stats are considered top secret
My big clients don’t allow me to “showcase ” their “stats” publicly because they consider their use of our services a competitive advantage. The most they can provide is generic testimonials like these….
"The FranchiZe Predictor takes the guesswork out of awarding franchises. With this system we have an assessment tool that is grounded in science, not pop psychology."
Keith Gerson
Keith Gerson
President of Franchise Operations
"When it comes to understanding behaviors, attitudes and beliefs as they relate to succeeding in a business, Fred Berni is the master. Unlike the typical "personality profile," Fred approaches success in business from a different perspective. He zeroes in on what behaviors and attitudes make franchisees successful."
John Hayes
John Hayes
Titus Chair for Franchise Leadership
"Fred is the "guru" of developing a matching formula for the locating the best possible candidates for a specific franchise opportunity. He is readily available to assist each franchisor with their respective needs."
John Baillon
John Baillon
VP Franchise Development


The FranchiZe Predictor is NOT your typical personality profile. It’s a franchisee assessment tool that was developed with franchisors based on how they define success as a franchisee. Like you, they wanted to improve and simplify their franchisee selection process. Here’s some of the differences between personality profiles and the FranchiZe Predictor:

The FranchiZe Predictor

Personality Profiles

  • Predicts

    How the candidate will perform operationally

  • Predicts

    How the candidate will perform in terms of Unit Revenue.

  • Predicts

    How the candidate will relate to Head Office

  • Accuracy

    Independent research shows FranchiZe Predictor IS accurate more than 90% when predicting whether a candidate will perform in the top 25%

  • Development

    Questions developed in mid-1990s with franchisors using actual and up-to-date performance data on real franchisees.

  • On-Going Development

    The FranchiZe Predictor is a "living-and-breathing" thing. In other words, our clients help us improve my FranchiZe Predictor by giving us performance data on their franchisees. That way, we can improve the prediction equations to keep up with the changingstate of franchisng

  • More predictions

    Predicts performance in 6 additional franchisee job-specific behaviors.

  • Describes

    The candidate's personality

  • Describes

    How the candidate compares to the general population from questions developed in the 1920s (MBTI)

  • Myers-Briggs

    On their site www.myersbriggs.org - Item 4 specifically states "It is not ethical to use the MBTI instrument for hiring."

  • DiSC

    The DiSC styles are not designed to be a typology, in which respondents are described as one of four “types.” See "DiSC Classic Validation Report" page 3.

  • DiSC

    "Nevertheless, respondents are encouraged to personalize the feedback by deleting or questioning those parts of the feedback that don’t resonate with their self-concept or experience."From Page 3 of "Disc Classic Validation Report."

Articles about Dynamic Performance Systems and the FranchiZe Profile have appeared in such publications as:

  • The CBC television program "Venture" chronicling the drama of business.
  • Canada Franchise Guide, First and second editions - commentary, checklists and statutory requirements Frank Zaid - legal commentary, checklists and statutory requirements of franchising in Canada
  • Featured in the weekly column "ask an expert" in USA Today
  • Featured in Chapter 15 of "The Small Business Bible: Everything You Need to Know to Success in Your Small Business" by Steven Strauss
  • In the book "Opportunity Knocks" (the Truth About Canada's Franchise Industry)
  • The article "Three Main Reasons Why People Buy Franchises - Don't Fool Yourself, They Include Your Reasons Too!" by Dr. John P. Hayes
  • Numerous times in the IFA's Franchising World magazine
  • Franchise catalogue of Greece
  • Micro Franchising – The Indian Scenario - Dr. Rachna Saxena and Kinshuk Sinha - Global Journal of Management and Business Studies. ISSN 2248-9878 Volume 3, Number 11 (2013), pp.1279-1284
  • Franchise Times magazine
  • Franchise New Zealand magazine
  • International Franchising magazine
  • Successful Franchising magazine
  • Franchise Voice – Canadian Franchise Association's Newsletter
  • The Globe and Mail – Canada's National Newspaper
  • The Hamilton Spectator newspaper
  • The H R Reporter magazine
  • Footwear Forum magazine
As I said earlier, not a salesperson. In fact, I honestly hate sales more than anything else. I’m a problem solver… a math guy… I’m an analyst… which is why I took down most of my consulting lead forms.
I like focusing on what I am good at and only that, which is helping franchisors make the right decisions.
SO — if you want to work with me and grow your business like the examples above, keep reading…


You’ll see a brief series of questions you’ll need to answer about your business.
Nothing too crazy. I need the basics about your franchise system and your current selection process. That way we can understand your situation before we talk and get right to business. Answer these questions as accurately as possible. And be sure your contact information is correct so we can reach you.


Once you’ve filled out the questionnaire, pick a time of your choosing so we can chat more about your business. That will help us accurately plan out how to streamline your selection process.
It’s important that you answer the questionnaire completely. If you don’t, our analysis of your business will be off then we won’t know the most effective use your selection system.
Your initial call will be between 30 and 45 minutes. This is where we really begin working to figure out exactly what you need, and how to make it happen. At that point, if you see the value in working together, great. We’ll talk and see if I’m able to take you on as a client.
If you don’t want to move forward, that’s fine too.
Worst case, you’ll receive free advice from my team. Using it will help you start to streamline your selection process.
Ultimately this is for people who take action and know a good opportunity when they see one. If that’s you, today is the day you step up and take your business to the next level.
Press the “Apply Now” button below to submit your application. The application includes a link to my calendar to schedule a time to chat.

Apply now for a chat