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How do you make franchisee selection easy?

By making your franchisee selection process more predictive. No matter how many candidates you have in your pipeline. And how do you do that? By using the Dynamic Performance franchisee selection process.

Here's a screenshot of just one of the eight pages of predictions in the FranchiZe Predictor:

FranchiZe Predictor predictions

Click for larger image

Pretty impressive, isn't it? Can you imagine the positive impact having this plus another 7-pages chock-full-of predictions about your candidate?

Here's a quick 3-minute video that summarizes our predictive franchisee assessment system

Fred Berni

I've been working with franchisors since 1988, helping large franchisors streamline their selection process to become more efficient.

I've also helped small franchisors and start on their journey from having less then 100 locations growing to have thousands of successful franchisees.


Here's what independent researchers say about the FranchiZe Predictor:

Mehrdad Derayeh, PhD. -

Author of "Predicting Performance in Retail and Service Settings: Contributions of Managers' Psychological Orientations to Franchise Success"

"In a recent study we learned that nearly $20,000 of increased sales could be expected of franchisees for each one-point increase in their overall Predictor scores.

Another recent study found that there was a $15,675 increase in annual sales for every single point increase on another scale."

Dr. John Michela, PhD. - Lead and Founding Director of Waterloo Organizational Research and Consulting Group (WORC Group), University of Waterloo, formerly a tenured associate professor at Columbia University

"In one of the studies of the FranchiZe Predictor's reliability, it was found that when the FranchiZe Predictor classified a franchisee as being in the top 25%, more than 90% of franchisees performing in the top 25% had similar scores.

and here's what my clients say

franchisee assessment corporate secrets

My big clients don't allow me to "showcase " their "stats" publicly because they consider their use of our services a competitive advantage. The most they can provide is generic testimonials like these....

Keith Gerson
Keith Gerson
"The FranchiZe Predictor takes the guesswork out of awarding franchises. With this system we have an assessment tool that is grounded in science, not pop psychology."
John Hayes
John Hayes
when it comes to understanding behaviors, attitudes and beliefs as they relate to succeeding in a business, Fred Berni is the master. Unlike the typical "personality profile," Fred approaches success in business from a different perspective. He zeroes in on what behaviors and attitudes make franchisees successful. Whether you're buying a franchise, or you sell franchises, call Fred and ask him to help you understand who is most likely to succeed in a particular business.
Mike McCoy
Mike McCoy
"This has been a helpful tool in the franchisee selection and training processes and Fred and his team have always been outstanding in answering any questions along the way."
John Baillon
John Baillon
Fred is the "guru" of developing a matching formula for the locating the best possible candidates for a specific franchise opportunity. He is readily available to assist each franchisor with their respective needs.

the truth about selection methods

The FranchiZe Predictor is NOT a personality profile. It's a franchisee assessment tool that was developed with franchisors based on what they define as as a successful franchise. Here are some of the differences between personality profiles and the FranchiZe Predictor:

The FranchiZe Predictor:

  • Predicts how the candidate:
    • Will perform operationally.
    • Perform in terms of Unit Revenue
    • Will Relate to Head Office.
  • Was developed with franchisors using actual and up-to-date performance data on real franchisees.
  • Predicts the Performance of franchise candidates.

Personality Profiles

  • Describes the person's personality.
  • According to test developers, cannot be used to hire someone or predict performance. In fact, the developers of the DiSC and Meyers-Briggs specifically state that their profiles are not to be used for selection. In fact, Myers-Briggs goes so far as to say “It is not ethical to use the MBTI instrument for hiring “ - Item 4 on
  • Questions generally developed based on research from the 1940's to measure degrees of mental illness.
  • Are designed to compare the candidate to the General Population.

But I’m not a salesperson, I honestly hate sales more than anything else. I’m a problem solver… a math guy… I’m an analyst… which is why I took down most of my consulting lead forms.

I like focusing on what I am good at and only that, which is: helping both franchisors and franchisees make the right decision

SO — if you want to work with me and grow your business like the examples above, keep reading…

Step 1 - Do This Now

Start by clicking here!

You’ll see a brief series of questions you’ll need to answer about your business.

Nothing too crazy, I just need the basics about your franchise system and your current selection process. That way we can understand your situation before we talk and get right to business.

Answer these questions as accurately as possible, and be absolutely sure your contact information is correct so we can reach you.

step 2- here's what will happen next

Once you’ve filled out the questionnaire, you'll be able to pick a time of your choosing so we can speak more about your business and gather more information. That will help us accurately plan out how to simplify your franchisee selection process.

It’s important that you answer the questionnaire thoroughly because if you don’t, our analysis of your business will be off, which means we won’t know the most effective use your selection system.

Your initial call will be between 30 and 45 minutes. This is where we really begin working to figure out exactly what you need, and how to make it happen.

At that point, if you see the value in working together, great. We’ll talk and see if I’m able to take you on as a client.

If you don’t want to move forward, that’s fine too.

Worst case you would have received some free advice from my team and I which will help you start to streamline your selection process.

Ultimately this is for people who take action and know a good opportunity when they see one.

If that’s you, today is the day you step up and take your business to the next level.

Click my image below to submit your application. The application includes a link to my calendar to schedule a time to chat.