The #1 Way To Destroy Your Franchise Brand
How Important Is Your Franchise Brand To You? There are a lot of horror stories in social media about franchise brands. If your franchise is… Read More »The #1 Way To Destroy Your Franchise Brand
Watch Out For This Franchise Candidate!
This video shows how one franchisor narrowly avoided being fooled by a franchise candidate. A candidate that knew what the franchisor wanted to hear.
Selling And Up-Selling By Retail Franchisees
In this video, we explore how to find out if your retail franchise candidate is willing to do what it takes to sell and up-sell.
Avoiding The Pessimistic Franchisee
Pessimistic franchisees are a nightmare! How do you avoid them? Successful franchisees need to believe that they can make the business work, no matter what… Read More »Avoiding The Pessimistic Franchisee
Are You Unlawfully Discriminating When Recruiting Franchise Owners?
In a recent LinkedIn discussion, one of the participants mentioned the fear that many franchisors have – inadvertently but unlawfully discriminating by using a selection… Read More »Are You Unlawfully Discriminating When Recruiting Franchise Owners?
Are Your Franchisees Cheapskates?
I want to start off with a question – HOW MONEY MOTIVATED SHOULD YOUR FRANCHISEE BE? Of course, you want to franchisee to be motivated… Read More »Are Your Franchisees Cheapskates?
Franchisee Passion – The Ugly Truth
One thing that’s on the radar screens of nearly every franchise executive is early identification of an applicant’s level of passion for the business. In… Read More »Franchisee Passion – The Ugly Truth
4 Questions You Must Ask Every Franchise Candidate
This year, in preparing to go to “cottage country” for our summer vacation, I brought our vehicle in for servicing (which included an oil change)… Read More »4 Questions You Must Ask Every Franchise Candidate
Imagine What A Judge Would Do
In these days of “lawsuit madness”, I’ve lately been hearing franchisors express a concern about the possible legal ramifications of not accepting a candidate as… Read More »Imagine What A Judge Would Do
Yes! It can happen to you!
Picture yourself walking up to the lectern, cameras clicking away while reporters shout questions at you. Once again, you’re having to apologize in front of… Read More »Yes! It can happen to you!