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Child/Elder Caregivers


Yes! It is possible to cut your caregiver turnover while reducing your retention expenses by up to 70%!

Here's how:

By predicting the performance of your caregiver candidates you'll cut down on your caregiver turnover simply by ONLY hiring people that have what it takes to be good at the job. And as you've probably learned over the years, looking at past experience really can't tell you if the candidate is any good at the job.

Let's face it, we've all been fooled during the interview process by that "perfect candidate".

Here's why

It's no wonder when you consider that many recent studies on the validity and utility of selection methods found that, by using an unstructured interview alone, you'll be able to predict how well your candidate will perform only 38% of the time.

If you formalize the interview process by switching to using a structured interview process, you should be able to predict how well a candidate will perform 51% of the time. Better, but not by that much really.

Especially when you consider that the Personal CareGiver Assessor has a proven accuracy rate of 83+%. BTW - This has been confirmed by an independent research firm.

A Real Life Example

Here's a real life example of what the difference is between relying on just an interview and adding the Personal CareGiver Assessor can mean to you.

Recently, one of our clients decided to pass on a caregiver candidate.

The candidate interviewed very well, so the client decided to have her complete the Personal CareGiver Assessor.

The Personal CareGiver Assessor showed some areas of caution that needed to be looked at further. As a result, our client decided not to hire the candidate.

A couple of months later there was a television news story that mentioned that caregiver. It seems that at her next job, she decided to write herself 2 company cheques totaling $240,000 and deposit it in her bank account.

If the client had relied solely on the interview, who knows what damage the caregiver might have done to his business. He is so glad he passed on hiring her.

A great example of the old saying "an ounce of prevention is worth a pound of cure."

When you know how a candidate will perform, you'll avoid hiring under-performers. That automatically leads to lower turnover because you don't need to replace them as often.

I've had clients in a fast food chain tell me that once they started using one of our predictors, they didn't have any turnover for 3 months. This, in an industry that typically has more than 100% turnover.

What Hiring Poor Performers Costs YOU!

The cost of a bad hire is even more than most people realize. You may have heard that it costs about 50% of the caregiver's wages to actually hire the caregiver.

But research has also shown that, during the time a bad hire works for you, they'll cost you over 3 times what a good hire will cost.

Here's why:

Having poor performers work for you de-motivates the good performers. Under-performers complain about everything. So what happens? The good performers leave because they can't stand the environment. They're no longer happy. So now you've kept the poor performers that complain about everything and lost all the good people. As a result, if you do manage to be lucky enough to hire a good caregiver, they'll leave pretty quickly because they can't stand the environment.

In all likelihood, because you've lost your good caregivers and kept the bad, you've also probably lost one or more clients as well.

Clients of any elder or child caregiver business, want consistency in who they deal with. They dislike dealing with a new caregiver every time they come in.

Clients Want A Good Atmosphere

Walk-ins will pick up on an unhappy environment right away. If you have a prospective customer that doesn't like the atmosphere, how likely will they be to place their precious child in your care? And your prospective customers WILL pick up on the atmosphere of your business.

I'm sure you've walked into a business and felt uncomfortable right away. I pick up on it right away often walk out of the business right away without looking at anything.

And these are just the obvious costs of a bad hire.

What Hiring Better Care Givers Means To Your Business

On the other hand, high performing employees tend to stay longer if they're working with other high performers. They enjoy the job more, and fellow employees are motivated to perform better. If you have a group of good performing employees, they tend to self-reinforce the good behaviors that you want.

Plus, you'll be happier because fewer turnovers means higher profits, less aggravation because you won't go have to keep hiring people, and customers will stick around longer because the atmosphere is so pleasant.

It'll be easier to attract new customers by word of mouth because your current clients will talk to others and say how pleasant it is to be there.

And, let's not forget the children. They learn better in happy environments and will look forward to coming to your center more than they do now. Plus, by having an ongoing relationship with a child, the caregiver can be much more effective in teaching and developing rapport.

Happier children = easier to teach = happier parents = higher sales


To summarize, many of the issues that lead to high staff turnover originate in the selection process. They're not something that DEVELOPS over time. They only BECOME apparent over time. That's why it's so important to hire the right people the first time. Those with the right attitudes and job-specific behaviors and it is guaranteed that you'll suffer from high turnover in your location.

You've probably heard that every hire will cost you about 50% of their annual wages just to cover the recruitment and on-boarding process. Well, here's an even scarier number. It turns out that when you take the cost of retention into account for a bad hire, it will cost you over 3 times what it costs for a good hire. Another good example that "an ounce of prevention is worth a pound of cure."

Repeating the same actions doesn't change outcomes

If you're the victim of high staff turnover, you have to cure it by changing what you're doing now. Adding an objective assessment of your candidates before you hire them can only help.

That's where the science of the Personal CareGiver Assessor comes in. It's an objective, scientific look at your candidates and tells you, in a very clear, easy-to-use and easy-to-read report, how likely the candidate will perform.

So there you have it. A simple and cost-effective way to reduce turnover and at the same time, slash retention expenses by up to 70%.

The Personal CareGiver Assessor will help you cut your turnover rates by helping you hire the right caregivers.

Imagine a day where you won't be frustrated because of high turnover. It can happen sooner than you think if you use the Personal Caregiver assessor.

To find out more, give me a call at 800-719-9993 or go to CLICK HERE to book a 15 minute call. That should give us enough time to decide if it's worth exploring the issue further.